Samsung Research America (SRA) has been in the Silicon Valley for over a decade. With the new comers in Silicon Valley such as Google, Amazon, Facebook, etc. leading the new paradigm in research, SRA had to pivot the research organization more customer centric.

 

No consulting company has ever tackled creating a capability framework and requirements for a research company to completely pivot from tech focused to consumer focused research organization. march5, llc took on the challenge.

 

From our years of experience building innovation capabilities, we designed a research framework that was simple yet implementable for SRA to lead the new paradigm in research organization to stay ahead in the  coming decade.